Here's What Big Reputation Did for My Business
Big Reputation transforms Google Business Profiles into high-performing assets through automated posting, review generation, fast responses, and real-time insights - all built for multi-location home service operators.
After rolling out Big Reputation across 4 of our locations we saw
- +26% inbound calls
- +30% booked jobs
- +36% completed jobs
John Wilson
CEO of The Wilson Companies
+
We've Partnered with Owned and Operated
To help the Owned and Operated community achieve the same growth John had, we're offering a complimentary Location Health Grade.
Discover exactly what's holding back your local visibility-and how to fix it.
Curious What It Looks Like?
Here's Wilsons' Grade. How does it compare to yours?
Basic Information
70 / 70
Location TitleExcellent10 / 10
Location Title
Excellent
10 / 10Why it's important:
Your location title (business name) is one of the highest-weighted ranking factors in local SEO because it's the primary identifier Google uses to match your business to search queries. Including accurate, consistent naming across all online platforms strengthens your NAP consistency, which is a critical trust signal that helps Google verify your business legitimacy. The exact match between your business name and search queries provides a direct ranking boost, which is why businesses with descriptive names (like "Downtown Dental Clinic") naturally rank better for relevant searches than generic names.Business name:
Wilson Plumbing, Heating, Cooling and Electric
Regular HoursExcellent10 / 10
Regular Hours
Excellent
10 / 10Why it's important:
Accurate business hours directly impact local search rankings. Google prioritizes businesses that are currently open at the time of search, giving them a significant visibility boost over closed competitors. Regularly updated hours signal to Google that your profile is actively managed, which is a trust and relevance factor in the algorithm. Additionally, displaying correct hours—especially special hours for holidays—improves user experience metrics by ensuring customers can actually visit or contact you when they find your listing, which reinforces Google's confidence in surfacing your business.Business hours:
Mon: 12:00 AM - 12:00 PM
Tue: 12:00 AM - 12:00 PM
Wed: 12:00 AM - 12:00 PM
Thu: 12:00 AM - 12:00 PM
Fri: 12:00 AM - 12:00 PM
Sat: 12:00 AM - 12:00 PM
Sun: 12:00 AM - 12:00 PM
DescriptionExcellent10 / 10
Description
Excellent
10 / 10Why it's important:
Your Google Business Profile description provides Google with keyword-rich context about your business, helping the algorithm understand what services you offer and match you to relevant search queries. A well-optimized description (up to 750 characters) allows you to naturally incorporate important keywords, service categories, and location information that influence local ranking algorithms. This text also appears in search results and your profile, directly impacting click-through rates by helping potential customers quickly determine if your business meets their needs.Description:
At Wilson Plumbing, Heating, Cooling & Electric, we embody the philosophy that home care is indeed self-care. As a comprehensive service provider specializing in plumbing, HVAC, and electrical services, we offer an all-encompassing solution for your home’s needs. Our unique approach combines expertise across all three trades, ensuring your living space is always at its best. Proudly serving our community with 7-day availability, our team is committed to bringing you peace of mind and comfort at any time of the week. Our dedication goes beyond mere maintenance; we aim to enhance your home environment, making it a sanctuary where you can relax and rejuvenate. Trust Wilson for exceptional care every day, because your home deserves nothing less
Claimed StatusExcellent10 / 10
Claimed Status
Excellent
10 / 10Why it's important:
Claiming your Google Business Profile signals to Google that your business is legitimate and actively managed, which directly improves your local search rankings. A claimed profile allows Google to verify your business details through the verification process, establishing trust and authority that unclaimed listings lack.Claimed Status:
Claimed
Open Info StatusExcellent10 / 10
Open Info Status
Excellent
10 / 10Why it's important:
The open status setting is a critical ranking signal because Google immediately removes "permanently closed" businesses from search results and severely demotes "temporarily closed" locations in local rankings. An "open" status signals that your business is operational and ready to serve customers, making you eligible for the full range of local search visibility including the Local Pack and Maps results. Incorrectly marking your status—or leaving it outdated—can cause Google to suppress or entirely hide your listing, effectively eliminating your local SEO presence regardless of how well-optimized other factors are.Open Status:
Open
Website URLExcellent5 / 5
Website URL
Excellent
5 / 5Why it's important:
Your website URL in your Google Business Profile serves as a direct ranking factor by connecting your online presence and allowing Google to verify consistency between your profile information and website content. A functional, optimized website linked from your profile provides Google with additional context about your business, services, and relevance through on-page SEO signals like keywords, structured data, and content quality. The click-through rate from your Google Business Profile to your website is also a user engagement signal that indicates listing quality, which can indirectly influence your local search rankings.Opening DateExcellent5 / 5
Opening Date
Excellent
5 / 5Why it's important:
The opening date has minimal direct impact on local search rankings but serves as a trust signal by demonstrating business longevity and stability to Google's algorithms. Older, established businesses may receive a slight edge in rankings due to accumulated review history, citation build-up, and overall domain authority over time. However, this is a minor factor compared to core ranking signals like reviews, NAP consistency, and relevance—new businesses can absolutely outrank established competitors by optimizing more impactful elements.Business opened:
12/31/1957
Phone NumberExcellent5 / 5
Phone Number
Excellent
5 / 5Why it's important:
Your phone number is a critical component of NAP (Name, Address, Phone) consistency, which Google uses to verify your business identity and legitimacy across the web. Consistent phone number usage across your Google Business Profile, website, citations, and directories builds trust signals that directly improve local search rankings. A local area code phone number can also provide geographic relevance signals to Google, potentially boosting your visibility in local searches compared to toll-free or out-of-area numbers.Phone number:
(234) 255-3315
Contact URLExcellent5 / 5
Contact URL
Excellent
5 / 5Why it's important:
A contact page URL provides Google with a clear pathway to verify your business contact information, reinforcing NAP consistency and trust signals when the details match your Google Business Profile. This secondary URL can capture users at different stages of intent—directing those ready to inquire or book directly to conversion-focused pages, which improves engagement metrics like time-on-site and form submissions. Higher engagement rates from your profile links signal to Google that your listing provides value to searchers, which can positively influence your local search rankings as a quality indicator.Reviews
93 / 95
Review VelocityExcellent18 / 20
Review Velocity
Excellent
18 / 20Why it's important:
Review velocity (the rate and consistency of new reviews) is a significant ranking signal, with businesses receiving steady, regular reviews outperforming those with sporadic bursts or long gaps between reviews. Google interprets consistent review flow as evidence of an active, thriving business serving customers regularly, while sudden spikes can trigger spam detection algorithms and long periods without reviews suggest declining activity or relevance. A business that gets consistent reviews over time will typically rank better than one that gets reviews in bursts, as natural, organic review patterns are weighted more heavily and avoid algorithmic red flags associated with review manipulation.Review Velocity (based on reviews from the last 3 weeks)
Review Response RateExcellent20 / 20
Review Response Rate
Excellent
20 / 20Why it's important:
Review response rate is a significant ranking factor because it signals to Google that your business is actively engaged with customers and values feedback, which contributes to overall profile authority and trustworthiness. Businesses that consistently respond to reviews—both positive and negative—typically rank higher than competitors who ignore their reviews, as Google's algorithm interprets response activity as a sign of an active, customer-focused business. Additionally, responding to reviews improves user perception and click-through rates when potential customers see that you engage with feedback, creating indirect ranking benefits through improved behavioral signals, while also providing opportunities to naturally incorporate keywords and showcase your customer service quality in public view.Response Rate (based on reviews from the last 3 weeks):
93%
Review QualityExcellent20 / 20
Review Quality
Excellent
20 / 20Why it's important:
Review content quality is a moderate ranking factor, with detailed, keyword-rich reviews providing contextual signals that help Google understand what your business does and match you to relevant searches. When customers naturally mention specific services, products, or experiences in their reviews (like "best brake repair" or "amazing gluten-free pizza"), Google indexes this text and uses it to determine relevance for related queries, essentially treating reviews as user-generated content that reinforces your category and service signals. Longer, substantive reviews also indicate genuine customer experiences rather than fake or incentivized feedback, which strengthens trust signals—though review length alone doesn't directly boost rankings as much as the presence of relevant keywords and specific details that align with search intent.Review quality analysis (based on reviews from the last 3 weeks):
Most reviews include specific details—technician names, tasks performed (furnace, water heater, thermostat, humidifier), timing, photos, explanations, and cleanup—which provide substantive, actionable information for future customers. A few brief or empty entries exist, but the majority are detailed and informative, so overall quality is excellent.
RatingExcellent20 / 20
Rating
Excellent
20 / 20Why it's important:
Business rating (average star rating) is one of the most critical ranking factors in local SEO, with higher-rated businesses receiving substantial visibility boosts in both the Local Pack and Maps results. Google's algorithm heavily weighs review ratings because they serve as trust signals—a 4.5-star business will typically outrank a 3.2-star competitor even if other factors are equal, as Google prioritizes delivering quality results to searchers. The rating also dramatically affects click-through rates, with studies showing users overwhelmingly choose businesses rated 4.0 stars or higher, meaning your rating impacts both your algorithmic position and whether users actually click when you do appear in results.Average rating:
4.8 stars
Review CountExcellent15 / 15
Review Count
Excellent
15 / 15Why it's important:
Total review quantity is a major ranking factor in local SEO, with businesses having more reviews typically outranking competitors with fewer reviews, even when average ratings are similar. Review volume signals to Google that your business is established, active, and trustworthy—a business with 200 reviews at 4.3 stars will often outrank one with 15 reviews at 4.8 stars due to the statistical significance and engagement signals. Google's algorithm treats review velocity (the rate at which you acquire new reviews) as equally important as total count, so consistently gaining fresh reviews over time provides stronger ranking benefits than having many old reviews with no recent activity.Total reviews:
4,286 reviews
Posts
19 / 20
Post VelocityExcellent19 / 20
Post Velocity
Excellent
19 / 20Why it's important:
Google Business Profile posts serve as signals of active profile management and can improve user engagement metrics that indirectly affect rankings. Regular posting (ideally weekly) demonstrates to Google that your business is actively maintained and current, which contributes to overall profile authority and freshness signals in the algorithm. Posts also provide opportunities to include keywords, promotions, events, and updates that can influence click-through rates and conversions—while they don't dramatically move the ranking needle like reviews or categories do, consistent posting is part of a comprehensive optimization strategy that keeps your profile competitive and engaging.Post frequency (based on posts from the last 3 weeks):
Engagement
20 / 20
Engagement RateExcellent20 / 20
Engagement Rate
Excellent
20 / 20Why it's important:
The ratio of impressions to engagement (clicks, calls, direction requests) on your listing is a critical behavioral ranking signal, with businesses that generate higher engagement rates receiving algorithmic boosts in local search visibility. Google tracks these user interaction metrics to determine listing quality—if users consistently choose your business over competitors when both appear in results, Google interprets this as a relevance signal and will rank you higher in future searches. Low engagement relative to impressions signals to Google that your listing may not be relevant or appealing for those queries, potentially causing ranking drops, which is why optimizing elements like photos, ratings, and compelling business descriptions that drive clicks is essential even beyond their direct ranking effects.
What to look for:
For most services business, an engagement rate of 10% or higher indicates a strong online presence.
Engagement Performance (based on data from the past 21 days):
Map Impressions217
Search Impressions1,825
Total Impressions
2,042Engagements
477Engagement Rate
23%Location Information
35 / 35
AddressExcellent20 / 20
Address
Excellent
20 / 20Why it's important:
Your storefront address is one of the most critical local SEO factors because it determines your geographic location for proximity-based ranking—the closer you are to the searcher, the higher you'll rank in local results. Address consistency across your Google Business Profile, website, and all online citations (NAP consistency) is essential for Google to verify your business legitimacy and avoid confusion that could suppress your rankings. Businesses with physical storefronts in high-density commercial areas or city centers often gain ranking advantages over those in remote locations due to proximity to more search volume and user activity.Address:
1501 Commerce Dr, Stow, OH, 44224
Service AreasExcellent15 / 15
Service Areas
Excellent
15 / 15Why it's important:
Service areas allow businesses without physical storefronts (like plumbers or mobile services) to define the geographic regions where they operate, making them eligible to appear in local searches within those areas. Google uses service area boundaries to determine search visibility, so properly configured areas ensure you rank for relevant queries in your target locations without being limited to a single address point. Precise service area configuration is critical because it directly controls where your business can appear in local search results—too narrow and you miss potential customers, too broad and you dilute your relevance signals across a larger geography.Service areas:
6 service areas found.
Categories & Services
50 / 55
Primary CategoryExcellent25 / 25
Primary Category
Excellent
25 / 25Why it's important:
Your primary category is one of the most powerful ranking factors in local SEO because it tells Google exactly what your business does and determines which search queries you're eligible to rank for. Google heavily weighs primary category when matching businesses to search intent—a restaurant with "Italian Restaurant" as primary will rank significantly higher for "Italian food" searches than one using "Restaurant" as primary. This category selection directly influences your appearance in category-specific searches, the Local Pack, and even which features (like menu, booking buttons) appear on your profile, making it essential to choose the most specific, accurate category available.Primary category:
Plumber
Additional CategoriesGood15 / 20
Additional Categories
Good
15 / 20Why it's important:
Additional categories expand your visibility for related search queries beyond your primary focus, allowing you to rank for multiple relevant service types or specialties. While less impactful than your primary category, additional categories still influence which searches trigger your listing and can help you appear for long-tail keywords and niche queries where competition may be lower. Google allows up to 9 additional categories, but strategic selection is key—each category should accurately represent services you actually offer, as irrelevant categories dilute your relevance signals and may harm rankings for your core offerings.Additional categories:
3 additional categories found.
Services OfferedExcellent10 / 10
Services Offered
Excellent
10 / 10Why it's important:
Services (the predefined service options that appear when you select categories) have minimal direct ranking impact but serve as important relevance signals that help Google understand the specific offerings within your broader category. These services improve user experience by providing detailed information about what you actually do, which can increase click-through rates and engagement when users see your profile matches their specific needs. While services don't carry the algorithmic weight of categories, they contribute to overall profile completeness and help Google match your business to more granular, long-tail search queries where users specify exact service types.Services:
62 services listed
Photos
30 / 30
Total PhotosExcellent15 / 15
Total Photos
Excellent
15 / 15Why it's important:
The quantity of photos posted by your business is a moderate ranking factor that signals active profile management and business legitimacy to Google's algorithm. Businesses with more photos consistently outperform competitors with fewer images in local search rankings, as photo volume correlates with engagement metrics like views, clicks, and time spent on your profile. Google favors businesses that regularly add fresh photos (ideally weekly or monthly) because it indicates an active, trustworthy business, and diverse photo types—exterior, interior, products, team, and at-work shots—provide stronger signals than just a few logo images.Total photos:
327 photos
LogoExcellent10 / 10
Logo
Excellent
10 / 10Why it's important:
Having a logo set is a basic profile completeness signal that significantly affects user perception and click-through rates in search results. A professional logo helps your business stand out visually in the Local Pack and Maps results, making your listing more recognizable and trustworthy compared to businesses using generic placeholder images. While Google doesn't heavily weight logo presence in its ranking algorithm, the improved brand recognition and user engagement it generates can indirectly influence rankings through behavioral signals like higher click-through rates and lower bounce rates.Logo:
Main PhotoExcellent5 / 5
Main Photo
Excellent
5 / 5Why it's important:
A cover photo serves as a critical visual engagement tool that influences click-through rates and user perception in search results and Maps. The cover photo is the largest, most prominent image on your Google Business Profile, and an eye-catching, high-quality cover can significantly improve the likelihood that users click on your listing over competitors. While not a major algorithmic factor, businesses with optimized cover photos may see indirect ranking benefits through improved engagement metrics—users who spend more time viewing your profile signal to Google that your listing is relevant and valuable for searchers.Cover photo:
Wilson Plumbing, Heating, Cooling and Electric - Stow
70 / 70
35 / 35
50 / 55
30 / 30
93 / 95
19 / 20
20 / 20
Everything you need to own your service area
Increase leads, improve SEO, and boost your online presence with our comprehensive suite of tools.
- Turn jobs into ranking power. AI turns yesterday's wins into SEO-rich posts.
- Always on. Consistent posts keeps your profile active 24/7 without the scramble.
- Win the ZIP. Location-specific posts build proximity and relevance where you service.
- Proof in pictures. Pulls pictures and details straight from your jobs for authentic content.
- Zero-lift. Autopilot content. We write, schedule, and publish.
HOW IT WORKS
Sync
Connect your CRM and Google Business Profile
Generate
AI creates SEO-rich posts and responses automatically
Publish
Posts and review responses go live on Google every single day
Analyze
Track ranking and engagement in real time
Turn Your Google Business Profile Into a Lead Engine